Unisex · EDP · 100 ml
Brand guidelines
How Xianelle looks, sounds and photographs, online and in the shop. Built from the original seal and refined for screens, packaging and social.
Version 1.1 · The Arch identity with the Fall 2026 campaign · October 2026
Brand essence
Luxury that feels personal. A neighbourhood perfume shop with the polish of a Paris counter.
- Promise
- The art of perfumed perfection
- Authentic fragrances, honest advice and the chance to try before you buy.
- Personality
- Elegant, warm, honest
- Refined but never cold. We talk like a friend who knows perfume.
- Who we serve
- Pangasinan and beyond
- Local shoppers and visitors, online buyers nationwide, gift givers and resellers.
- Our edge
- Try before you buy
- Every fragrance can be tested at our shop in Malasiqui. An online-only seller cannot offer that.
Logo
From seal to arch. The original badge carried everything at once. The new system leads with a carved Roman wordmark, supported by an arch mark that nods to the Middle Eastern houses Xianelle carries.
The system
Inside the arch mark
- 1
The arch
A doorway shape found across Arabian architecture, a nod to the Middle Eastern perfume houses Xianelle carries.
- 2
Double line
A heavy outer line and a fine inner line, echoing the double ring of the original seal.
- 3
Roman X
Set in Cinzel, the same carved capitals as the wordmark.
- 4
Grounded base
Flat at the bottom so the mark sits steady on stickers, caps and boxes.
Clear space and minimum sizes
Wordmark
120 px or 30 mm wide
Lockup
32 px or 9 mm tall
Arch mark
16 px or 6 mm
Shown at true minimum size. Smaller than this, switch to the next simpler mark.
Please don’t
Stretch or squash it
Recolour it
Add shadows or effects
Put it on a busy photo
Downloads
- WordmarkInk, for light backgrounds SVG
- Wordmark, lightFor Night, Ink and Oxblood SVG
- LockupArch mark and wordmark side by side SVG
Lockup, lightFor dark backgrounds SVG- Arch markStickers, caps, profile photos SVG
- Arch mark, lightFor dark backgrounds SVG
- FaviconBrowser tab and app icon SVG
- Heritage sealBox stickers and shopping bags SVG
All files are outlined vectors, so they print and scale without the fonts installed.
Colour
Two layers. The brand colours come from the original logo and carry the shop all year. The Fall 2026 campaign layer adds warmth for the season and comes off when it ends. Tap a swatch to copy it.
Brand colours
Paper
Stone
Petal
Blush
Ink
Light and airy most of the time, so the bottles do the talking.
Fall 2026 campaign
Paper
Peach
Blush
Night
Peach and Blush lead the season. Night sets the mood for video. Oxblood and Saffron are spices, not bases. Sale red appears only next to a price.
Pairings that pass
- Saffron soft on Oxblood10.9:1AAA
- Saffron on Night8.3:1AAA
- White on Moss9.5:1AAA
- Sale on Paper7.3:1AAA
- Ink on Blush12.2:1AAA
- Muted on Stone5.2:1AA
Typography
Two families, both free on Google Fonts and in Canva. Cinzel brings carved, classic capitals for the logo and big headlines. Manrope does everything else: prices, buttons, product names and body text. Sturdy, friendly and built for shopping.
Cinzel
Logo and big headlines
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
Manrope
Everything else
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ₱
Try it
Cinzel 500, headline
The art of perfumed perfection
Manrope 600 and 400, product and body
The art of perfumed perfection
The art of perfumed perfection. Try it at our shop, then take it home for ₱1,399.
The scale
- Hero headlineCinzel 500, 48 to 96 px, line height 1.05
- The art of perfumed perfection
- Section headingCinzel 500, 32 to 48 px
- Our most loved scents
- Product name and priceManrope 600, 15 to 28 px
- Ameerat Al Arab ₱1,399
- Small labelManrope 600, 12 to 13 px, sentence case
- For her · EDP · 100 ml
- BodyManrope 400, 16 to 18 px, line height 1.6, 65 to 75 characters a line
- Drop by our shop, test anything you are curious about, and take home a scent that feels like you.
- Buttons and navigationManrope 600, 14 to 16 px, sentence case
- Add to bagVisit the shop
Cinzel is capitals only, so keep it for the logo and headings. Never use it for prices, buttons or paragraphs. No script or italic faces anywhere.
Product photography
Every bottle stands on the same blush stage: soft top light, a warm tabletop and one gentle shadow. The catalogue looks curated even when the photos come from different sources.
The recipe
- Canvas
- 1600 × 2000 px (4:5), or 1600 × 1600 px for square cards
- Bottle
- Centred, about 70% of the height, base 14% from the bottom
- Backdrop
- Blush gradient from #FBF0ED to #E8C6C0, tabletop and soft shadow
- Props
- Only real notes (fruit, flowers, woods), kept low and to the sides
- Export
- WebP or JPG under 300 KB, named scent-name.webp
How to make one
- Photograph the bottle straight on in daylight, or start from the existing Shopee photo.
- Lift the bottle out. On a Mac or iPhone, long-press the photo and choose “Copy Subject”. Canva’s Background Remover also works.
- Save it as a transparent WebP or PNG into the website’s products folder. The site puts it on the stage for you.
SVG, 1600 × 2000 px, for Canva, Figma or Photoshop.
Video and motion
Low-light, slow, warm footage behind the hero and story sections. On screen, things move like a bottle being set down: quick at first, then gentle.
- Footage
- Close-ups of bottles, skin, petals, smoke, the shop counter and the shoreline at golden hour. One slow move per clip.
- Specs
- MP4, 1280 × 720, muted, 8 to 15 second loops, under 6 MB. Always set a poster frame.
- On the site
- Exponential ease-out everywhere. About 250 ms for buttons, 400 to 700 ms for panels and images. Content is visible first; motion only adds polish.
- Reduced motion
- When a visitor asks for less motion, video stays on its poster frame and nothing slides or zooms. Every video has a pause button.
The curve
Xianelle: exponential ease-out
Linear, for comparison
Ours arrives fast and settles gently. Linear feels mechanical.
Voice and writing
Warm, clear and a little elegant. Write the way you would talk to a customer at the counter. A touch of Filipino warmth is welcome.
Write thisNot thisWhy
Drop by and try any scent you are curious about.Not: Testers available upon request only.Inviting, not transactional
Salamat! Your order is in. Here is what happens next.Not: ORDER RECEIVED. PLS WAIT.Personal and calm
Pay today ₱2,749Not: Total due (excl. balance)Say what the money is for
₱1,399Not: P1399 or Php 1,399.00Peso sign and comma, no centavos
8:00 AM to 6:00 PMNot: 8am-6pmOne time format everywhere
On hand · Pre-orderNot: Onhand · PO · Pre orderThe same terms everywhere
Fall Sale: up to 50% off selected scentsNot: MEGA SALE!!! 50% OFF ALLHonest about what is on sale
House rules for words
- No long dashes, ever. Use a comma or a full stop.
- Buttons say what they do: Add to bag, Get directions, Pay ₱2,749.
- Errors say what went wrong and how to fix it.
- Headings stand on their own, with no small label above them.
- Never invent reviews, star ratings, testimonials or delivery promises.
- Every page says what the shopper pays today, and what later.
Website components
Ink for the main action. Light and outline buttons on Night. Sale red only where a price has dropped. Everything below is the live code from the shop.
Buttons
- Ink for the main action, one per view. It turns Oxblood on hover.
- Outline for the second choice next to it.
- Light and light outline on Night and Oxblood.
- Always a pill, always sentence case, always the name of the action: Add to bag, never Submit.
- Disabled fades to 45% and says why nearby.
Prices, tags and pills
Regular price
₱1,399On sale, with the old price as a ghost
₱2,099
On Night, for hero and campaign panels
₱2,099NEWPre-order On handBestseller
- Prices are Manrope, never Cinzel. Peso sign and comma, no centavos.
- On sale, the new price is Sale red and the old one stays readable beside it.
- Sale prices come only from the season settings. Never type a discount by hand.
- Pills sit on the stage, top left, at most two per bottle.
Product cards
These are the live cards from the shop, not pictures of them. The bag button appears on hover and is always visible on phones.
Form fields
The name for your parcel.
Enter an 11-digit mobile number, like 0917 123 4567.
Errors say what went wrong and how to fix it, in plain words, right under the field.
Social templates
The shop's FAQ cards, restyled with the Arch logo and the two typefaces. One idea per card, 4:5 for Instagram and Facebook feeds.
Shop location
Open daily
8:00 AM to 6:00 PM
Find us
Purok Talos Patang, Talospatang, Malasiqui, Pangasinan 2421, Philippines
Mode of payment
GCash
Danielle Tan · 0954 352 5892
MariBank
Patrixia Anne Jervoso · 10181017850
BPI
Danielle Tan · 3569618621
We can send you our QR codes too.
Bestseller
Ameerat Al Arab
Sale
Khamrah · For a limited time
Export at 1080 × 1350 px. Keep words inside the middle 80% so nothing is cropped in the profile grid. Prices on a post must match the website on the day it goes up.